Habtic
OPPORTUNITY
Habtic, the leading digital health and wellbeing application from Dephion, entrusted me with a pivotal role focused on the application. However, my responsibilities extended beyond that, as I was also given the creative lead for the brand. This encompassed defining the brand strategy, shaping the brand vision, and overseeing the creation of both internal and external communications. Habtic stands as a groundbreaking corporate wellness solution designed to benefit all employees.
INSIGHT
When I was granted the creative freedom to enhance the Habtic brand, it became evident that there was a lack of outward-facing communication materials, including the need for a captivating new website. To begin this journey, we first embarked on defining a brand vision, which led us to focus on shaping the brand identity itself. In essence, we were faced with a blank canvas, eager to be filled with purpose and meaning.
Inspiring Healthy Lifestyles.
IDEA
Through the development of the new brand identity, we directed our attention to highlight the collective power of the Habtic application and its primary objective for all employees - improving health and wellbeing. To visually represent this concept, we ingeniously integrated a symbol/icon into the name, utilizing the 'A' in Habtic to create a heart shape. This heart symbolized the core mission of the Habtic Application - to address and resolve crucial health and wellbeing related concerns within the corporate world.
At habtic.com, the primary narrative and central focus revolved around the commitment to empower employers in inspiring their employees towards better health and wellbeing. The founders of Habtic strongly believed that the key to selling the application to corporate directors and CEOs lay in highlighting its distinctive technology and AI capabilities. To accomplish this, we designed an immersive website that showcased Habtic's cutting-edge features, capturing the essence of the AI-driven foundation that made this collective app truly exceptional.
The Best of Every World.
ROLL:
Creative Direction, Art Direction, Leadership, Brand Strategy, Brand Vision, Brand Development, Creative Strategy, Concept Development, Startup Development, Web Development, Web Design, Career Development, Mentoring.
TEAM:
Igor Rafaele, Brooke Burgess, Ruud van Gerven, Marija Englman, Bogdan Stefănescu, Mitch van den Bergh, Marco van den bogaard, Lion Timmers.