Habtic Application
OPPORTUNITY
In my capacity as the Creative–Art Director and Head of Design at Dephion, I occupied a pivotal position responsible for overseeing the entire spectrum of creative components associated with the Habtic Application. This encompassed the strategic management, guidance and direction of UX/UI designs, coupled with supervision over the creation of video content, animations, and gaming assets.
INSIGHT
The Habtic Application offers an extensive, scientifically approved content library aimed at equipping users with comprehensive knowledge for a healthy lifestyle. It crafts personalized and tailored programs through the use of Artificial Intelligence (AI), enhancing the potential for behavioral change. Additionally, a digital coaching team is in place to present, support, and offer positive feedback on the user's journey to a healthy lifestyle.
Habtic – The All-in-One Digital Wellness Solution.
IDEA
Our journey commenced with an in-depth exploration of user experience (UX), enabling us to grasp the intricate landscape of user expectations and needs. With a clear understanding of UX, we turned our attention to crafting the application's user interface (UI) designs, guided by the precise parameters and principles of the Habtic guidelines. In this pivotal creative stage, we transformed our UX insights into designs that not only met but also surpassed user expectations, meticulously considering every detail for an intuitive, engaging, and visually appealing interface.
Further into the process, we methodically developed animation, game mechanics, and video content while ensuring excellence throughout. Guided by the user journey, this synergy defined the Habtic Application's creative assets, surpassing expectations. With three major revisions, our commitment to enhancing UX/UI endured. Continually introducing new scientific topics, we innovated to engage users. The application remains a perpetual work in progress, continuously updating and reinventing itself.
ROLE:
Creative Direction, Art Direction, Leadership, Creative Strategy, Concept Development, Strategic Planning, User Experience, User Interface Design, App Development, Career Development, Mentoring.
TEAM:
The entire Dephion organization was tasked with spearheading the development of the Habtic Application. In this capacity, I oversaw several teams comprised of over 100 employees, each hailing from various departments, including Art, Talos, Code, Content, Data, and DevOps.