Habtic Hub & Dashboard
OPPORTUNITY
The Habtic Application was just one component of the broader Habtic Program. The comprehensive Habtic Solution also encompassed the ‘Hub’ and the ‘Reporting Dashboard’, both of which demanded the same level of creative attention as the Application. This realization prompted me to explore the opportunity to seamlessly integrate all the elements of the Habtic Solution and help finalize the complete Habtic package.
INSIGHT
The Hub is exactly what it says it is, a central hub filled with healthy lifestyle-related content. It provides the Habtic user with relevant information, containing engagement services such as polls, challenges and other long-term activities to stimulate user participation of the Habtic Program. Conversely, the Habtic Reporting Dashboard operates as a data model that analyzes information and provides valuable insights into the program's impact and outcomes.
Habtic – The Groundbreaking Corporate Wellness Solution.
IDEA
The Hub required the most attention and needed to closely align with the Habtic Application wherever possible, maintaining the coherence of the Habtic brand and all its component projects. Therefore, the use of colors, fonts, images, animations, and even line widths had to be meticulously implemented. The inclusion of one of the Habtic coaches to introduce users to information kept the engagement personal. We considered content as paramount, approaching the overall design to ensure ease of use while maximizing engagement.
As for the Habtic Reporting Dashboard, we approached the task like any other dashboard project, with a focus on maintaining simplicity in its design as a central factor. Once more, we followed the Habtic guidelines diligently, ensuring strict adherence to prescribed colors and fonts. Prioritizing ease of use and delivering an elegant yet straightforward user experience allowed the UI to practically implement itself. We thoroughly tested the importance of information to optimize usability.
Simple, elegant and engaging.
ROLE:
Creative Direction, Art Direction, Leadership, Creative Strategy, Concept Development, Strategic Planning, User Experience, User Interface Design, App Development, Web Development, Web Design, Career Development, Mentoring.
TEAM:
Igor Raffaele, Brooke Burgess, Ruud van Gerven, Kim Brasse, Marija Englman, Angie Mathot, Bart van Gerven, Bogdan Stefănescu, Mitch van den Bergh, Marco van den bogaard, Angelina Sarycheva, Hind Chabbaki, Lion Timmers, Scott Delbressine, Floris Groen.