The Habtic Standard
OPPORTUNITY
Before the introduction of the HABTICHUB and its incorporation into the comprehensive HABTIC program, Dephion had the opportunity to establish The Habtic Standard, a digital publication with the aim of becoming the foremost authority in the realm of corporate wellness. The objective was to develop an online platform that would showcase best practices for promoting healthy lifestyles among corporate professionals worldwide.
INSIGHT
The Habtic Standard was to be comprised of monthly issues focused on meaningful topics, and to deliver articles crafted to uncompromising quality. It was to be built of lean and focused articles and editorial, because that’s how you articulate a clear and resonant message. No news. No gossip. No tickers. Whitepaper-level insights only. So, we needed to be precise. Purposeful. Decisive. Focused on our value proposition and our target audience.
Defining Business Health.
IDEA
We first had to develop a strong brand, which included an identity fit for its purpose and a color palette to match the aspiring brand vision - to become the leading voice in corporate health and wellbeing. We defined the Habtic Standard's yellow early on and set the guidelines accordingly - ensuring a distinctive creative presence across all touchpoints and materials. The front page of every issue was meant to feature a leading article with a dynamic animated visual, helping to showcase the article and entice the viewer. Editorial typography was chosen for legibility both online and on mobile. Each article would be thoroughly read and reviewed before each publication. The images selected would convey the collective scientific information. Image guidelines were simple - subjective, informative, striking, and as little mundane stock as possible.
The leading voice in the jungle of corporate wellness.
ROLE:
Creative Direction, Art Direction, Leadership, Brand Strategy, Brand Vision, Brand Development, Creative Strategy, Concept Development, Startup Development, Web Development, Web Design, Advertising, Social Media, Marketing Communications, Career Development, Mentoring.
TEAM:
Igor Raffaele, Ruud van Gerven, Kim Brasse, Marija Englman, Sarah Begemann, Bart van Gerven, Bogdan Stefănescu, Mitch van den Bergh, Marco van den bogaard, Lion Timmers, Scott Delbressine, Floris Groen.