Yallsz
OPPORTUNITY
Habtic served as the B2B health and wellbeing application, dedicated to enhancing the quality of life for all corporate employees. In contrast, Yallsz was envisioned as the B2C iteration of this application. I was given the opportunity to shape the brand right from the project's inception, which involved developing the brand strategy, vision, and clarifying its purpose and positioning.
INSIGHT
We dedicated extensive effort to crafting the core mechanics of Yallsz and determining how the product would operate optimally. Our conclusion was that the product would be most effective as seperate applications, each concentrating on a specific subject and process. We refined the brand strategy and vision before embarking on the challenge of shaping the brand identity, which involved selecting dedicated colors, fonts, and imagery. Yallsz aimed to empower individuals in addressing their unique health and wellbeing concerns, guiding users on a path toward a more fulfilling and prosperous lifestyle.
To be the Very Best of Ourselves.
IDEA
After conducting a thorough analysis of our strategy, vision, and positioning, we distilled our central key message: "A Better You." Yallsz sought to stand out by producing top-quality, practical, and efficient 'self-guided-improvement' applications, with a particular emphasis on addressing human imperfections and helping users overcome these challenges.
When it came to shaping the brand identity, we initiated the process by starting with a pristine, perfect circle and purposefully incorporated imperfections. This resulted in the creation of a unique brand element that would serve as the core visual identity for Yallsz. We carefully crafted distinct abstractions and color palettes for each individual application. The Yallsz brand was designed to exude an organic feel, and the persistent challenge was to uphold a high standard as we introduced a range of specific target issues for the user.
Yallsz - A Better You.
ROLE:
Creative Direction, Art Direction, Leadership, Brand Strategy, Brand Vision, Brand Development, Creative Strategy, Concept Development, Startup Development, Web Development, Web Design, Advertising, Career Development, Mentoring.
TEAM:
Igor Raffaele, Brooke Burgess, Angelina Sarycheva, Ruud van Gerven, Kim Brasse, Marija Englman, Angie Mathot, Sarah Begemann, Bart van Gerven, Bogdan Stefănescu, Mitch van den Bergh, Marco van den bogaard, Lion Timmers, Scott Delbressine, Floris Groen.